Type Terminology

The field of typography is often forgotten. Many may never stop and think where the fonts they type on in a word processor or even fonts they design with in an Adobe suite came from. As it turns out, people devote their entire lives to designing the fonts that surround us. From brand identities to informational text and labels, type plays a powerful role in our everyday life. Check out the image below to learn more about the terminology utilized to describe the typographic elements that might make the difference in someone's feeling about a brand or the legibility of a traffic sign.